José Plessman

José Ignacio Plessman is Social Media Director at Colibri Digital Marketing and a social media strategist with a background in communications and audiovisual storytelling. Over four years leading social for Colibri's client portfolio — spanning B2B, ecommerce, nonprofit, and consumer brands — he has built community-first strategies across Instagram, Facebook, LinkedIn, and emerging platforms. He holds a Semrush brand voice certification and brings additional expertise in copywriting, video content, and employee-generated content strategy. He writes for marketers and brand builders on turning social media into a growth engine, from social media strategy to AI-powered content, community building, influencer marketing, and creating content that earns attention and builds brand trust.