Colibri Blog

Digital Marketing Insights

Actionable strategies, deep dives, and original research to help you scale your brand in an ever-shifting digital landscape.

AllAI-Era SearchPerformance MarketingEmail & Marketing AutomationWeb, Design & System ArchitectureBrand, Social & Content StrategyVertical Marketing

★Featured Article

AI-Era Search

What Is GEO (Generative Engine Optimization)? The 2026 Explainer

GEO isn't a replacement for SEO or a secret formula for AI citations. Here's what generative engine optimization actually means, what the Princeton research found, and how to apply it to your website in 2026.

November 3, 2026
Read Full Article →

▦Latest Articles

Brand, Social & Content Strategy

5 Tips To Grow On TikTok And Go Viral

This new social network came to innovate and reimagine a new way to reach millions of people. In this blog, we will talk about 5 tips to help you build a TikTok strategy that matches your target audience with entertaining content as you leverage the tools and…

Guest Author
5 min read
Vertical Marketing

Everything You Should Know About Multilingual SEO

Today, multilingual SEO has become a top consideration for people aiming to get top rankings on search engines. Previously, it was easy to win using search engines by finding your way to the top. You only needed enough keywords and numerous links to your…

Guest Author
5 min read
Brand, Social & Content Strategy

What A Circular Economy Means For Marketing & Branding

ade, used, and disposed of to the detriment of our environment. In a circular economy, the materials of products will be kept within a closed loop, requiring waste and pollution to be designed out of them.

Guest Author
5 min read
Brand, Social & Content Strategy

Cracking LGBTQ Marketing Campaign Success Through Proper Representation

support for the LGBTQ community and their continuous fight for political and social rights and respect. Throughout the years, this has come with some excellent advertisements that provide a well-rounded and impactful message. While others have fallen flat and…

Guest Author
6 min read
Brand, Social & Content Strategy

No Page Sessions? Follow These Strategies To Maximize Your Page’s Site Traffic

rategies, your page will get upward trends in site traffic, retention, and sessions. Many websites need traffic for business, and there are many strategies you can implement to get that boost in traction. Follow these steps to learn more.

Guest Author
4 min read
Brand, Social & Content Strategy

What A Digital Strategy Agency Does And Why Your Business Should Work With One Today

f you have ever wondered what a Digital Strategy Agency even was, what they do that could prove invaluable, and the best assets and tools for making use of them, read on!

Guest Author
4 min read
Vertical Marketing

How Should New SaaS Products Start With Content Marketing?

everything from creating valuable content to targeting the right audience and measuring success. So read on for all the details!

Guest Author
6 min read
Vertical Marketing

The Latino Market And Why It's A Key Audience For Brands Today

Diversity is becoming more important as the years go by. Individuals need to see themselves represented in brands, movies, stories, and even through the influencers they follow on social media. In this blog, we will analyze the growing Latino population in…

Guest Author
4 min read
Performance Marketing

SEO And PPC: Why Are Both Crucial For Your Website Success?

Success as a B2B website owner means generating revenue from online sales. But you can’t achieve this if your site isn’t generating enough traffic! There are many ways to promote your site to your target audience. Two of the most popular and effective methods…

Guest Author
8 min read
Brand, Social & Content Strategy

How To Drive Off-Season Sales

Having slow periods is standard for all businesses. That doesn’t mean that you can sit back and relax while you wait for the busy season again; instead, you should use this time to find ways to drive off-season sales so you can earn more money. Here’s how to…

Guest Author
6 min read
Brand, Social & Content Strategy

Boosting Your Digital Presence Strategy To Help Your Digital Sales Process

To succeed, companies must enhance every digital sales channel a client comes in contact with. The idea is to accompany them down the funnel from the awareness stage until the actual purchase. This is where a robust digital presence strategy comes in.

Guest Author
7 min read
Brand, Social & Content Strategy

9 Tools And Resources To Help Get Your Business Started From The Ground Up

Small businesses always need to watch their bottom lines. Unfortunately, it's not always easy because you have so much competition and need to find ways to keep up. The right business tools can help you increase productivity and efficiency without breaking…

Guest Author
5 min read
Performance Marketing

How Starting To Blog In Spanish Can Help Your Business

Sharing your blog in Spanish can help attract and retain a loyal audience market. Read on to find the key elements for blogging in Spanish.

Guest Author
6 min read
Brand, Social & Content Strategy

The Importance Of Customer Satisfaction

Customer satisfaction indicates how well your business' products or services meet customer expectations. It's one of the most important factors affecting customer loyalty and predicting business growth and revenue. However, while customer satisfaction might…

Guest Author
5 min read
Performance Marketing

How The Unified Marketing Measurement Will Change Digital Marketing Analytics

We have more data analytics in marketing than ever. The tools used to read data are useful, but their challenges are significant. Learn how!

Guest Author
5 min read
Brand, Social & Content Strategy

The Five Most Effecting Branding Techniques To Start Using

In this blog, we will review guiding principles and effective branding techniques that are guaranteed to help brands create strong personalities for themselves; they include differentiating one’s brand, recording your progress for every strategy used, forming…

Guest Author
4 min read
Web, Design & System Architecture

5 Ways To Create Green Web Design

Everyone seems to think that having things online reduces your carbon footprint since they aren’t consuming tangible products and resources. This is a big misconception because actually if the internet were a country, it would rank sixth in electricity usage…

Guest Author
4 min read
Web, Design & System Architecture

Five Writing Strategies to Help You Write the Perfect Piece

So, you’re stuck on how to start your newest writing task? Perhaps you’ve finished but you want to make sure it is an effective piece of writing that is well put together. No matter the situation, when one is tasked with a writing duty it can seem stressful…

Guest Author
5 min read
Email & Marketing Automation

Efficient Email Marketing Metrics To Achieve Marketing Goals

Do you know which are the best email marketing metrics? Read on to learn the specifics of what you should track in your email campaigns!

Guest Author
5 min read
Vertical Marketing

10 B2B Social Media Posts Ideas To Attract Customers

Become an expert at rotating these posts on your social channels and watch as current fans like and share the content. From there, your follower counts will improve as current followers bring their social contacts over as your newest supporters.

Guest Author
8 min read
Brand, Social & Content Strategy

Top Innovative Approaches To Improve Your Pinteresting Strategies

Brands have begun to realize the potential of Pinterest to achieve their business goals, particularly because it is a platform where you can be a step ahead of your competitors.So, what things can you do to set up your Pinterest business account for success?…

Guest Author
6 min read
Web, Design & System Architecture

A Guide To Creating Successful Business To Consumer Email Marketing

This guide to email marketing provides essential information that we all need to know when implementing business to consumer email marketing.

Guest Author
5 min read
Web, Design & System Architecture

10 Best Seo Friendly Website Design Guidelines

Want to become an expert on how to use SEO when designing your website? Read on to discover 10 guidelines for SEO-friendly website design.

Guest Author
10 min read
Brand, Social & Content Strategy

El Truco Para Gestión Redes Sociales Y Community Management: Planificación Bilingüe de Redes Sociales

En el mundo de la tecnología, sabemos que no hay que dejar nada al azar. Si estás pensando en transformar tu marca, y ampliarla a nuevos idiomas, hay ciertos aspectos que debes considerar para lograr un buen alcance.

Daniela Perez
5 min read
Vertical Marketing

Bilingual Multicultural Services: 10 Reasons Why We Chose To Be San Francisco's First Bilingual Marketing Agency

Did you know that we are San Francisco’s first bilingual digital marketing agency? Learn how bilingual multicultural services set us apart!

Guest Author
5 min read
Brand, Social & Content Strategy

Top Tips For Video Content Creators That Will Transform Your Brand

Curious about creating video content for your brand, but not sure where to begin? Read on to learn the best tips for video content creators!

Guest Author
7 min read
Web, Design & System Architecture

B2B Prospecting - A Guide To Success

B2B prospecting allows businesses to identify potential buyers, grow their customer audience, and use strategies to achieve their goals. Read on for more.

Guest Author
3 min read
Performance Marketing

Google My Business & Reviews—Tips and Suggestions

Strengthening your company’s Google My Business Strategy could be the crucial step in taking your brand to the next level. Learn more!

Guest Author
3 min read
Vertical Marketing

Taking Your Business Online: Brick and Mortar to Ecommerce

With online shopping becoming a more popular form of consumerism, learning how to set up an ecommerce business and optimizing your brand’s online presence is crucial.

Guest Author
4 min read
Brand, Social & Content Strategy

¿Cuál Es La Clave Para Un Buen Marketing Bilingüe? Descubre El Secreto

Para que tu marca se maneje con un buen marketing bilingüe, hay claves con las que puedes aprender la mejor manera de hacerlo. Lee más para conocerlas.

Daniela Perez
5 min read
Brand, Social & Content Strategy

5 Razones Para Tener Una Marca Bilingüe

¿Buscas crecer tu marca a través de nuevas estrategias? Una marca bilingüe te ofrece increíbles oportunidades para ello. ¡Lee más sobre ello!

Daniela Perez
4 min read
Brand, Social & Content Strategy

Buyer Persona: How to Clone Your Ideal Client for Marketing

Cloning your audience sounds terrible, but it is how you create a buyer persona. Read on to know how to make your ideal persona.

Alessandra Illarramendi
5 min read
Brand, Social & Content Strategy

How to Master LinkedIn for Brands: Key Points and Strategy

A strong LinkedIn Strategy can take your brand to the next level. Read on to learn how to construct your LinkedIn page and create a strategy!

Guest Author
3 min read
Web, Design & System Architecture

Pinterest Shop Guide: How to Sell on Pinterest

Want to know how to sell on Pinterest Shop? Read this blog to find out what it is and how to set up shop and sell!

Guest Author
6 min read
Brand, Social & Content Strategy

5 Ways to Improve Social Media Engagement

Is your company struggling with social media engagement? Read to learn more for 5 strategies to improve your social media engagement.

Guest Author
6 min read
Brand, Social & Content Strategy

How to Make Your Own Spanish and English Digital Marketing Strategy

What is the best way to make a digital marketing startegy in Spanish and English? Read on to find out how to make a multilingual strategy!

Rose Carges
4 min read
Email & Marketing Automation

20 Email Marketing Content Ideas

Just like anything digital marketing related, email marketing requires content. To come up with the best content, read on for 20 email marketing ideas!

Rose Carges
6 min read
Performance Marketing

A Mission-Driven Work Culture Leads to Better Solutions and Greater Success

Wondering how to create a mission-driven company culture that enhances employee engagement? Read on to find out.

Guest Author
4 min read
Brand, Social & Content Strategy

Inbound, Outbound, and Internal Links Explained

One thing that acts as a unifying force to bring everything together on the internet is (cue drumroll) links. Links are crucial for guidance in navigating the internet. Like the signposts on a highway, links take you from one destination, aka a webpage, to…

Guest Author
5 min read
Brand, Social & Content Strategy

4 Simple Steps to Write the Perfect Guest Post Pitch

Guest posting is a bogging essential. To do so, you need to master the art of writing a guest post pitch. Read on to learn how!

Rose Carges
6 min read
Brand, Social & Content Strategy

What Does Lead With Love Mean?

Welcome to the Colibri Digital Marketing B Corp marketing blog. In this blog, our leadership team chats about what it means to #LeadWithLove.

Rose Carges
11 min read
Email & Marketing Automation

We're Glad you're Here or Welcome to the Club? How to Write a Converting Welcome Email Subject Line

How do you write a converting welcoming email subject line? It's not as easy as saying, "Hi! Nice to meet you!"

Rose Carges
5 min read
Performance Marketing

5 Tips and Tricks for Conversion Optimization

How do you turn website visitors into customers? Read to learn how conversion optimization can help you convert your visitors!

Guest Author
6 min read
Email & Marketing Automation

How To Maintain Your Mailing List

Wondering how to keep your mailing list engaged? Read on for our guide to understand how to gain traction on your newsletter.

Guest Author
3 min read
Performance Marketing

Are your SEO Efforts Paying Off?

An SEO report can give you good insights, but can be hard to understand. Read on to learn how to read an SEO report card.

Rose Carges
4 min read
Brand, Social & Content Strategy

Top 9 Reasons to Rebrand

Companies rebrand when they want to keep up with the competition or establish themselves as stronger industry players. While big brands like Apple, BP, and Starbucks have learned the power of rebranding, smaller businesses can also drive up their sales…

Guest Author
6 min read
Performance Marketing

4 Ways SEO Can Help Businesses Grow

Maintaining a solid online presence is crucial for any business. Read on to learn about the benefits of SEO and how it can help growth.

Guest Author
5 min read
Performance Marketing

10 Things to Consider Before Hiring an SEO Expert

Are you ready to hire an SEO expert? Read on to learn what 10 things you should consider before hiring an SEO expert.

Guest Author
5 min read
Brand, Social & Content Strategy

6 Customer Referral Program Ideas That Will Create Brand Loyalty

Ready to start referral marketing? Check out Colibri's 6 favorite customer referral program ideas to get started on the right foot!

Guest Author
5 min read
Brand, Social & Content Strategy

7 WordPress Plugins That Will Change Your Life As A Blogger

Are you starting as a blogger? Here are 7 WordPress plugins that will add the maximum value to your blog.

Guest Author
5 min read
Brand, Social & Content Strategy

Is Your Marketing Sustainable? Tips and Tricks for Sustainable Marketing

Sustainable marketing means using eco-friendly and humane practices and materials. Want to know how to do that? Read on!

Rose Carges
4 min read
Web, Design & System Architecture

Make Your Brand Accessible With Bilingual Social Media

Looking to make your brand accessible and reach new audiences? Make your social media bilingual! Read on to learn more!

Rose Carges
4 min read
Performance Marketing

Demystifying Google: Rankings, Search Engine and More

Everyone wants to rank high on Google. To do that, you need to how Google ranking work. Read on to find out!

Guest Author
4 min read
Email & Marketing Automation

How to Write the Perfect Newsletter Welcome Email to Keep New Subscribers Engaged

A newsletter welcome email can greatly impact how your new subscribers view your brand. To write the perfect email, read on for 3 tips and content ideas.

Rose Carges
3 min read
Brand, Social & Content Strategy

New Year, New Editorial Calendar

Stressed about making an editorial calendar? Read on to learn how to make an editorial calendar in three simple steps and reduce your stress.

Rose Carges
4 min read
Brand, Social & Content Strategy

8 Ways to Shine Online

In our increasingly digital world, it's more important than ever to truly shine online. To learn how to get the most out of your online presence, read on!

Rose Carges
5 min read
Web, Design & System Architecture

eCommerce 101: How to Successfully Build Customer Trust

In ecommerce, creating relationships with your customers can be a challenge. Read on to learn how to build customer trust online.

Guest Author
5 min read
Brand, Social & Content Strategy

Empieza a crear tu estrategia de marketing bilingüe para tu marca con estos simples pasos

En este mundo globalizado creemos en volver tu marca bilingüe con tu estrategia de marketing, algo que puedes hacer con estos simples pasos.

Guest Author
5 min read
Web, Design & System Architecture

10 Steps to Master Conversion Optimization and Build a Fool-Proof Strategy

Any successful business has a conversion optimization strategy. Read on to learn how to build one like we do at Colibri, a digital marketing agency.

Rose Carges
5 min read
Brand, Social & Content Strategy

Canales de Comunicación Online: Las Mejores Vías Para Dar A Conocer Tu Marca

Conoce los mejores canales de comunicación online para llevar tu mensaje.

Andreina Villegas
7 min read
Brand, Social & Content Strategy

How to Turn Social Media Followers Into Clients

Turning social media followers into clients is a challenge but crucial for businesses. Read on to learn how to build a social media conversion strategy.

Guest Author
4 min read
Brand, Social & Content Strategy

How to Define Social Responsibility and Marketing Ethics for Your Business

Wondering what the major difference is between social responsibility and marketing ethics? Find out how to market with both in mind.

Rose Carges
3 min read
Vertical Marketing

Is Bilingual Digital Marketing the Future?

The internet is changing language rapidly. How is that affecting digital marketing? Read on to learn why we believe bilingual marketing is the future.

Rose Carges
3 min read
Brand, Social & Content Strategy

What Does Ethical Marketing Mean?

We asked team Colibri, a group of individuals focused on the triple bottom line, what ethical marketing means to them. Read on to hear their answers!

Rose Carges
4 min read
Web, Design & System Architecture

Tips and Tricks to Make Your LinkedIn Profile Pop

LinkedIn is your online resume, that anyone can look at, so it needs to be error-free. Check out Colibri's top LinkedIn profile tips!

Rose Carges
3 min read
Web, Design & System Architecture

How to Build Long-Term Business Partnerships

Strategic partnerships can strengthen your customer base and increase brand reach. Read on to learn how to build a partnership strategy the Colibri way!

Guest Author
3 min read
Brand, Social & Content Strategy

Random winner? Live Announcement? Everything you Need to Run a Facebook Giveaway

Knowing how to run a Facebook giveaway can be very difficult. Read this blog to learn how to do it properly and what mistakes to avoid.

Guest Author
4 min read
Brand, Social & Content Strategy

The Key to Connecting with Your Audience is Working With a Firm From That Audience

The key to relating with your audience is working with a firm from that audience! Find out what that means for a Hispanic marketing agency.

Rose Carges
4 min read
Web, Design & System Architecture

Step by Step Guide to Making a Wikipedia Page and Adding Your Info to the World Wide Web

To add a Wikipedia page to the web, you need to do research, write, plan, and get approved by Wikipedia. Read on to learn how to post an article in 8 steps.

Rose Carges
4 min read
Web, Design & System Architecture

Marketing Hispano 101: La Importancia De Construir Comunidad

Nuestro mundo se redefine con cada minuto que pasa y Estados Unidos no se ha quedado atrás. Las tendencias del marketing hispano de Estados Unidos indican un nicho que ha experimentado y continúa experimentando un crecimiento explosivo que está generando…

Andreina Villegas
5 min read
Brand, Social & Content Strategy

The Unique Challenge of Marketing in San Francisco

Marketing in San Francisco relies on three main principles: who we are, which businesses call it home, and authenticity. Find out more!

Guest Author
3 min read
Brand, Social & Content Strategy

6 Mistakes To Stay Away From While Writing For The Web

Writing for the web is not easy. Check out these 6 mistakes you should stay away from so you can deliver excellent content.

Guest Author
4 min read
Web, Design & System Architecture

Digital Branding 101: Top Strategies to Build Your Brand

Digital branding is overwhelming! Read on to learn how to tackle all the major aspects of running a successful digital campaign

Guest Author
7 min read
Vertical Marketing

Marketing Multicultural 101: El Valor De La Diversidad

Conoce cuál es la importancia del marketing multicultural hoy en día y su crecimiento esta década.

Andreina Villegas
6 min read
Brand, Social & Content Strategy

Is It Unethical to Market a Product You Don't Love?

Is it unethical to market a product you don't love? The answers not black and white. Read on for our thoughts on marketing a product you love vs. one you don't.

Rose Carges
4 min read
Brand, Social & Content Strategy

Everything You Need to Know About Digital Branding Services

Digital branding services help bring together a brand’s vision, their audience’s needs, and their market. Read on to understand what that looks like.

Rose Carges
6 min read
Performance Marketing

SEO Copywriting: 7 Tools To Create SEO Friendly Content

7 tools to help you create more SEO friendly content and monitor the success of your content. Check out our article to read more about these tools.

Guest Author
5 min read
Brand, Social & Content Strategy

Influencer Marketing 101: All your Questions and More

Influencer marketing is changing the digital game. Check out our guide to influencer marketing 101 to learn more about influencer marketing.

Rose Carges
6 min read
Web, Design & System Architecture

7 Quick And Effective Tips To Measure Local SEO Performance

SEO tracking is an important tactic. Check Colibri's 7 local SEO performance tracking tips for your local SEO efforts.

Guest Author
5 min read
Brand, Social & Content Strategy

7 Steps for the Perfect Brand Launch: Make a Splash with Your Rebranding

Wondering how to launch a rebrand? The process of rebranding takes research, brainstorming, and, most importantly, planning. If the rollout of your new brand is not well planned and executed, all of your hard rebranding work will not be worth it.

Rose Carges
5 min read
Performance Marketing

SEO COPYWRITING: 10 Tips for Better Content & Ranking

10 SEO copywriting tips that will help you write the best copy and improve your SEO rankings. Check out the article to read more.

Guest Author
7 min read
Brand, Social & Content Strategy

Social Media Engagement Strategy: 5 Ways to Involve Your Team on Social to Increase Engagement

The best social media engagement strategy is one that starts with your team. Here are 5 tips for inspiring team engagement on social media.

Rose Carges
5 min read
Brand, Social & Content Strategy

Facebook 101: How to Create a Facebook Strategy to Attract More Visitors

Discover how to create a Facebook strategy to make your profile attract more visitors.

José Plessman
5 min read
Vertical Marketing

Using B Corp Values to Do Digital Marketing for Good

In order to use digital marketing for good, you have to be transparent. This blog describes how to use B Corps values in digital marketing to stay honest.

Rose Carges
6 min read
AI-Era Search

The Ins and Outs of Location Based SEO and Geo Targeting

Location based SEO and geo-targeting helps businesses reach audiences in their area. See how you can use these two tactics.

Rose Carges
4 min read
Brand, Social & Content Strategy

Mission Driven Marketing: Learn How Lexus Lives Its Mission and You Can, Too

Read on to learn how Lexus is implementing mission driven marketing and sticking to their values to navigate and succeed in the COVID-19 crisis.

Rose Carges
4 min read
Performance Marketing

How to do Hashtag Research and Create a Hashtag Strategy

For any company, having a digital presence is key. To get the most out of your digital platforms, you need to implement SEO practices. One form of SEO, which is often forgotten, is hashtags. They are the keywords of social media. They are a great way to…

Rose Carges
6 min read
Web, Design & System Architecture

Your Ultimate Guide to Creating an Influencer Marketing Strategy

Check out Colibri's guide to creating an influencer marketing strategy in 2020 to reach new audiences and take your business to new heights.

Alessandra Illarramendi
6 min read
Brand, Social & Content Strategy

How to Generate Referrals in Three Simple Steps

Referrals are an important aspect of marketing for any business. Read on to learn how to generate referrals in three simple steps.

Guest Author
7 min read
Web, Design & System Architecture

Strategies for Writing for the Web

Writing for the web takes a unique set of skills and practice. Read on to learn what web writing looks like and for some tips on how to nail it.

Rose Carges
7 min read
Brand, Social & Content Strategy

The Best Social Media Scheduling Tools and Tips

Social media scheduling tools are a lifesaver for social media management. Read on for the unique features of Colibri's favorite scheduling apps.

Rose Carges
6 min read
Vertical Marketing

B2B Lead Generation: Tips and Tools to Use Online Marketing to Trigger Potential Clients

Using digital marketing tools and creating strategies is a great way to increase lead generation. Check out these tips to get you started.

Guest Author
5 min read
Brand, Social & Content Strategy

Branding Basics: How to Incorporate Branding into Different Digital Marketing Tactics

Brand strategy is an essential part of digital marketing. Read on to learn branding basics and how to incorporate it into your content and measure your results.

Rose Carges
9 min read
Email & Marketing Automation

Email Marketing Tips: How and When to Bling Your Email

Want to take your email marketing to the next level? Read on for tips on setting up your email marketing, and how and when to bling your emails.

Alessandra Illarramendi
9 min read
Brand, Social & Content Strategy

Are You Doing These 3 Things to Retain Your Customer’s Loyalty?

Check out these customer retention strategies, loyalty management, customer experience and more, to learn how to increase loyalty.

Guest Author
7 min read
Web, Design & System Architecture

How to Post Products on Google Shopping: A Simple Step-by-step Guide

Adding your products to Google Shopping is an excellent way to reach more people. Read our step-by-step guide to add products to Google.

Rose Carges
5 min read
Web, Design & System Architecture

Optimizing Social Media Through Analytics: Social Analytics Tips

Social analytics improve your social media presence and show you how effective your social strategy is. Follow these social analytics tips.

Rose Carges
8 min read
Brand, Social & Content Strategy

Mejores prácticas y tips de Instagram: Impulsa Tu Marca (Guía 2020)

Aprende los mejores tips profesionales y las mejores prácticas de Instagram para impulsar tu marca este año.

Andreina Villegas
9 min read
Brand, Social & Content Strategy

5 Easily Overlooked Elements That Make Your Website Less Credible

Having a credible website will increase your traffic. Check out these digital marketing strategies to optimize your website and make it trustworthy.

Guest Author
5 min read
Performance Marketing

Incorporating SEO Into Your Branding Strategy

We believe that SEO and branding go hand in hand. Incorporating an SEO branding strategy will lead to better results. Check out why!

Rose Carges
6 min read
Load More Articles