Building a Transportation Company's Digital Footprint & Lead Engine

A well-established, family-owned transportation company with 30+ years of industry experience partnered with Colibri Digital Marketing to strengthen its online presence. While they had a strong reputation in the industry, they lacked a digital footprint, and competitors were capturing demand by being more visible online.

In the first 3 months of our work, we delivered a full website redesign and development, plus a multi-channel marketing plan. Once ongoing management began, the company started seeing qualified leads in Week 1 (we will share more performance and rollout details soon as results compound).

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Translate 30 years of offline reputation and safety reliability into a modern online lead generation engine that outranks competitors.

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Build a modern WordPress website, deploy full conversion tracking, and establish a multi-channel demand generation plan across SEO, social, and ads.

No existing digital footprint, outdated user experience, lack of marketing infrastructure, and competitors winning online leads.

Website (Redesign + Development on WordPress)

We redesigned and developed the website to improve both front-end experience and back-end performance, ensuring a seamless, mobile-friendly experience with a conversion-focused structure.

Key deliverables included:

• Audit of the current website, messaging, and branding

• Website strategy and user journey planning:

• Updated site flow and navigation aligned to conversion paths

• UX-friendly journey optimized for key audiences

• CRO recommendations for each page

• Full redesign and development (desktop and mobile)

• SEO optimizations per page

• Analytics setup:

• Conversion funnel

• GA4 configuration

• Events tracking

• Integrations and automations setup

One-Time Work: Digital Marketing Plan

We built a personalized, multi-channel strategy designed to create demand and reach the right audiences, including:

• SEO strategy (keywords, backlinks, local SEO)

• SEO-oriented content calendar (based on audience search behavior)

• Social media strategy (channels, community approach, brand pillars, optimization recommendations)

• Digital advertising plan 

• Email marketing strategy

Ongoing Marketing Support

After the strategy and foundations were built, we transitioned into an ongoing partnership as their digital marketing team, supporting whatever the business needs to keep momentum and drive growth.

This includes proactively managing and improving their visibility through SEO (content, technical optimization, local search visibility, and backlink opportunities), strengthening conversion performance through ongoing analytics and funnel monitoring, and continuously supporting brand presence and demand generation across social, email, and advertising.

Most importantly, this is not a “set it and forget it” approach. We meet the business where they are each month, adjust priorities based on performance data and real-world needs, and act as a hands-on partner that helps them execute, optimize, and expand their marketing efforts as new opportunities arise.