CASE OF STUDY
An established, high-end, specialized rug-cleaning company with years of industry experience.
Comprehensive digital marketing audit, optimized online quote calculator workflow, and ongoing SEO and ad management.
An established rug cleaning company contacted us for ongoing SEO and digital advertising management, as they were grappling with a significant decline in customer acquisition due to the pandemic. Within a short period of our partnership, the client saw a marked improvement in organic and paid traffic, calculator submissions, and overall client acquisition. Our efforts have helped them regain their digital footing and yielded an ROI of 3.12.
Recapture lost market share by streamlining online quote calculator submissions and optimizing high-intent local search queries.
Improve their digital presence through enhanced SEO and digital advertising strategies. They aimed to increase organic and paid traffic, improve form submissions, and boost overall client acquisition rates.
The client faced a significant decrease in customer acquisition, primarily due to the pandemic's impact on consumer behavior. Their existing digital marketing strategies were ineffective in navigating these unprecedented challenges or fully inexistent, leading to suboptimal performance in organic and paid traffic.
We initiated our partnership with a comprehensive audit of their existing digital strategies. Based on the insights gathered, we implemented targeted SEO and advertising campaigns to improve organic and paid traffic. We also optimized their form submission process to improve conversion rates.
Our ongoing management efforts have the following results on each step of the funnel:
These metrics indicate a significant improvement in both organic and paid traffic, form submissions, and overall client acquisition.
Optimizing interactive site tools combined with targeted local SEO restores profitability even during market downturns.