Most funnels don't fail loudly. They leak quietly — a few percentage points here, a drop-off there — until the numbers stop adding up.
The most common gaps hide between awareness and consideration, where unclear messaging quietly loses the people most likely to buy.
Start with the Growth Gap framework: map each stage, measure the drop-off, and fix the single biggest leak before touching anything else.
According to our proprietary analysis of 500+ B2B and B2C campaigns, brands that audit their funnels every quarter consistently outperform those that don't — on both conversion and cost.
Take our 2-minute Growth Health Check. We'll identify your gaps and send you a custom action plan.
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June 5, 2026
Anna Colibri is Founder of Colibri Digital Marketing, a full-service, B Corp-certified digital marketing agency she established in San Francisco in 2012. As the agency's founding strategist, she built Colibri's approach to digital marketing from the ground up — bringing a cross-disciplinary lens shaped by her education at UC Berkeley and UC Davis. Her grounding in human behavior, community development, and social work gives her a distinctive framework for understanding how audiences think, make decisions, and build trust with brands. She has written more than 250 articles for business owners and marketers on strategy, sustainability, and growth — covering email marketing, ecommerce SEO, copywriting, content strategy, and how purpose-driven businesses use digital marketing to build something that lasts.
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