Alessandra Illarramendi

Alessandra Illarramendi Piedra is Chief Executive Officer at Colibri Digital Marketing and an MBA-trained marketing strategist. Over nine years at Colibri — rising from Social Media Manager to CEO — she has led full-service digital marketing for mission-aligned brands across B2B, ecommerce, nonprofit, health, and professional services. She holds a Marketing Mini-MBA from Section and advanced certifications in Google Ads, LinkedIn Ads, and GTM Engineering. She writes for business owners and marketing leaders on building marketing systems that scale, covering marketing architecture, paid media strategy, martech stacks, AI in marketing, and how mission-driven brands grow without losing what makes them different.